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Question: Discuss about the Total Quality Management System. Answer: Quality management system used in the organisation Quality management system refers to the business systems that focus on the satisfaction of the customers. The satisfaction of the customers has aligned with the purpose of an organisation and the strategic direction that it provides. Quality management systems such as ISO 9000 and ISO 9001 series are recognised for ensuring that the requirements of the customers are met by following every legal activity that exists in an organisation. The standards vary depending upon its application in the organisational context and the unique needs of the organisations (Dale 2015). The focus of the assignment is on Ahmed Seddiqi Sons. The quality manager of the company is Mohammad Ahmed; he has been working in the company for 5 years. The employee interview is Gholam Usman; he been working in the company for 2 years. The organisation in focus is Ahmed Seddiqi Sons a boutique and watch company located in the U.A.E. The company was formed in 1950 and it retails Swiss brand watches and jewelleries to royal customers and political figures (Seddiqi.com. 2018). The quality management system that is used in the organisation includes the ISO 9001:2015. In the words of the quality manager, Mohammad Ahmed this particular ISO considered as the most popular and implemented quality management system standard that is used in every organisation. One of the employees of the organisation Gholam Usman believes that due to its popularity this applicability of this particular standard can help in increasing the popularity of the organisation and increase productivity. The main purpose of QMS According to Goetsch and Davis (2014), Quality Management System is considered important for maintaining the satisfaction and loyalty of the customers. The primary goal of a quality management system is to beat the competition that exists in the market. For an organisation adopting the quality management, it can gain a competitive advantage by producing products and services that are convenient for the organisation as well as the customers. Hence, it can be said that Quality Management System helps to eliminate mistakes instead of controlling every unit of production. In this regard, it was said by Mohammad Ahmed that to achieve proper quality management system, the organisation need to ensure that the products and services it provides meet the requirements of the customers. Apart from this quality management, the system also focuses on making every employee the owner of the customers (Jimnez-Jimnez et al. 2015). Tasks are provided to the employees so that they can ensure the fact that collaboration and motivation exist among the employees so that they can work together in supporting the employees. Quality management can help in the identification of wastes and decrease inefficiencies in business. It helps in increasing the goodwill of a business organisation. Compatibility of QMS of organisation with the TQM principle The Quality Management System of an organisation needs to focus on the satisfaction of the customers. The engagement of the employees, as well as the empowerment of the employees, needs to be provided so that they can engage themselves in the matter of the organisations. Thus, the level of satisfaction of the customers requires the proper engagement of employees so that quality product and services can be maintained for their satisfaction. Hence, it is necessary according to Oakland (2014), it is necessary to align the quality management with the empowerment and engagement of employees. In the case of Ahmed Seddiqi Sons, the managers provide the necessary freedom to the employees so that they can assist in satisfying the customers. Ahmed Seddiqi Sons is a retail company for watches and it is necessary for the organisation to provide full empowerment to the employees to satisfy the customers. The employee Gholam Usman said, One of the objectives of a quality management system is to ensure that the employees have enough opportunities to interact with the customers and ensure that their demands are met. This can help the company to increase its reputation in the market (Seddiqi.com 2018). Thus, the QMS of Ahmed Seddiqi Sons can help in maintaining the principles of TQM. Effects of employee deviation from QMS According to Calabrese and Corb (2015), Quality Management System helps in providing the best quality product and service. However, if there is any deviation from the application of the Quality Management System in the organisations, then the organisations may suffer from negative effects. One such negative consequence is the fact that without the registration under an ISO series, quality of products cannot be checked. In the words of the quality manager Mohammad Ahmed, Customers cannot provide value to the products they are purchasing and it can cause organisations to lose its reputation. This may also result in the dissatisfaction of the customers. Another negative consequence that the deviation for Quality Management System can be the fact that professional culture and employee morale is reduced. Quality Management System provides organisations with clear expectations about the products that are to be manufactured. In the words of Fonseca (2015), it is essential that the organisations improve the consistency of the products and services so that the customers can have faith in it. Any type of deviation from the implementation of the quality management system can make employees and managers lose focus on the goal. Thus, it is necessary that every organisation maintain the requirements in accordance with the ISO so that it can continue gaining a reputation in the market. Reflection on the QMS According to Sanz-Calcedo et al. (2015), Quality Management System is a continuous process for the satisfaction of the customers. Hence, every organisation needs to ensure that proper quality management system needs to be followed so that customer satisfaction can be maintained and revenue of the organisation can be increased. In this regard, it is necessary to understand the Quality Management System of Ahmed Seddiqi Sons. In my opinion, the Quality Management System in the company provides opportunities for employees to be involved in the decision-making activities. This can help Ahmed Seddiqi Sons to ensure that the interaction with the customers is maintained. The application of the Quality Management System in the organisation is to provide continuous improvement of the products and services. This is done in order to ensure that the organisation gain proper exposure in the market and become the top watch brand company in the U.A.E. I believe that such an approach can help Ahmed Seddiqi Sons to attain its goal and maintain the service quality that needs to be provided to the customers for their satisfaction. References Calabrese, A. and Corb, M., 2015. Design and blueprinting for total quality management implementation in service organisations.Total Quality Management Business Excellence,26(7-8), pp.719-732. Dale, B., 2015.Total quality management. John Wiley Sons, Ltd. Fonseca, L.M., 2015. From Quality Gurus and TQM to ISO 9001: 2015: a review of several quality paths.International Journal for Quality Research (IJQR),9(1), pp.167-180. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Jimnez-Jimnez, D., Martinez-Costa, M., Martnez-Lorente, A.R. and Rabeh, H.A.D., 2015. Total quality management performance in multinational companies: A learning perspective.The TQM Journal,27(3), pp.328-340. Oakland, J.S., 2014.Total quality management and operational excellence: text with cases. Routledge. Sanz-Calcedo, J.G., Gonzlez, A.G., Lpez, O., Salgado, D.R., Cambero, I. and Herrera, J.M., 2015. Analysis on integrated management of the quality, environment and safety on the industrial projects.Procedia Engineering,132, pp.140-145. Seddiqi.com. 2018.Ahmed Seddiqi and Sons. [online] Seddiqi.com. Available at: https://www.seddiqi.com/en [Accessed 20 Mar. 2018].